iPhone App World War
Play Angry Birds Free and Other Social Media Games Too by Brian Azn
After conquering the world with Angry Birds Online – the game, and other game-themed merchandise, such as plush toys, clothing, cookbook, Rovio, the Finnish developer who hit a gold mine with this game, is taking over the “unintelligent” mobile phones market, as well. More exactly, Rovio is introducing its game to emerging countries, like India and China, where the majority of mobile phone users are not smartphone users.
To deliver the Angry Birds to these countries, Rovio has partnered up with Nokia, whose Asha 300 and 303 cellphones will come pre-loaded with the demo version of the mega-popular game. The users will then have the possibility to download the full version of the game through Nokia’s app store.
With Rovio going after the Chinese market, and 86 percent of cellphone users owning a non-smartphone, it is only logical that Rovio is trying to convert that percent into Angry Birds players. Rovio has openly pursued Chinese players by releasing an episode especially for them (for sure everybody remembers the Mooncake Festival episode) along with game-themed merchandise. Rovio also opened an office in China, and is very proud that its brand is one of the most copied brands in the country.
During Nokia’s World Conference in London, where Nokia announced their collaboration with Rovio, Peter Vesterbacka, Chief Marketing Officer at Rovio, mentioned that he’s happy to make Angry Birds available to everybody, not just smartphone users, and he also is expecting that this new partnership will help the game reach 800 million downloads soon. Some might think that Vesterbacka’s expectations are too high set, but we’ve seen how well Rovio’s game did so far; therefore, they shouldn’t have any problems reaching double the amount of downloads the game presently has.
Peter Vesterbacka also demonstrated how Angry Birds Online runs on Nokia’s new phones, and I must say that the game performed just as well as it performs on other gadgets. The Asha 300 and 303 phones feature physical keyboards, as well as touchscreen displays that allow users to play the game just as they would on other touchscreen devices. Even though these cellphones don’t offer all the capabilities that an iPhone or Android smartphone offers, their low price and the few included features (such as Facebook Chat, Angry Birds, and access to Nokia’s app store) make them very desirable in countries like India, China, Africa, Brazil or Mexico.
This new collaboration between the two Finnish companies proves to everybody that Rovio is a very customer-oriented company, and that they are always looking for new ways to satisfy fans, and bring the Angry Birds experience to as many people as possible.
The Finnish-company is also preparing to bring a version of its addictive game to the popular social network, Facebook, where another company, Zynga, with its FarmVille and Mafia Wars games, dominates. Rovio already offers Angry Birds for Google+, and analysts at the research firm, Forrester, predict that once the game will hit the Facebook platform, it will make a big splash, and will become a serious competitor for Zynga’s games. Consumers can then Play Angry Birds Online Free at social network sites.